Marketing+and+Sales

Marketing and Sales This page explores some theory relating to marketing and sales and gives a practical guide on how to write marketing plans. It looks at places where you can find relevant data for market research and also looks at the implementation of of product startegies.

**Theory** SWOT Analysis - Strengths, Weaknesses, Opportunities and Threats PEST Analysis - Politcial, Economic, Sociocultural and Technological factors

**Marketing Plans** How to Write Samples

**Useful Sources of Data** Visit Britain - a site for those interesting in coming to the UK. Has information about industries linked to the UK. Language Travel Magazine - an EFL publication looking at various issues related to the industry EL Gazette - an EFL publication with up to date information on the industry Business Link- Self-help portal of action-focused information for small and medium businesses, linking to all relevant ministries and departments. UK Trade and Industry - The governments trade and industry site Key Note - a website containing market research reports and company information from a range of industries

**Product Strategies** Ansoff's Product/Market Matrix The Boston Consulting Group's Growth Share Matrix